It's hard to find somewhere to buy fruit
and veg on the way home from work. I walk past a Coles on my way
from work to West Richmond station, but no green grocers or
independent supermarkets in sight. This evening I altered my
route to go into the Thomas Dux to buy a few veggies. Something
seemed amiss when I started seeing Macro brand products everywhere.
Thought to myself “What's going on here? Macro is owned by
Woolworths isn't it?”. After leaving with my paper bag containing expensive
groceries I looked them up on Wikipedia – Yup. Thomas Dux is owned by Woolworths.
The real stinger is I'm pretty sure I
knew this already – but my brain got confused by the marketing. I
remember shopping at a Macro store many years ago. And I remember
them being bought out by the duopoly. And I remember them rebranding.
And I knew that Macro products are Woolworths products. But still I
wandered into Thomas Dux forgetting all that, and not putting the
pieces together, thinking I was in an independent supermarket.
I feel a bit stupid. But I also wonder
how many other people have made the same mistake. Marketing is a
powerful thing.
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